The News Waits for No One
From internal feuding at the town hall in Regensburg to an outbreak of measles in Freising: When it comes to stories that concern the citizens of eastern Bavaria you can be sure that a journalist from the Wochenblatt newspaper group will be onto the story. A flexible data network helps to ensure that these reports reach the reader.
Week-on-week, the Wochenblatt Group prints one million free newspapers and distributes them to every corner of its distribution area. For over 30 years the 18 regional editions of the paper have been a permanent fixture in the local media landscape. About 95 percent of all households from Berchtesgaden to Regensburg routinely read their local advertising paper. “We place a lot of importance on independent, up-to-the-minute reporting,” says publishing boss Gabor Hajnadi. “This guarantees our popularity with our readership.”
The publishing group needs a modern data network to ensure that the cooperation between the 18 local offices and editorial teams, the advertising departments and the printers is as smooth as possible. Bandwidth alone does not suffice, because the networks have to withstand even peak loads without failing and must be adaptable to the currently required capacity. Even the publishers had to relearn the fact that paper doesn’t blush. “Our previous provider failed in practice to deliver on many of the assurances he had made in writing,” remembers Mr. Hajnadi. Today, the publishing group relies on an MPLS network from T-Systems. Multi-Protocol Label Switching may be a mystery to most people, however it offers decisive advantages to the Landshut-based company. It can adapt its bandwidth to the capacity required and seeks out the fastest and most stable transmission channel for all data. And if malfunctions occur, network experts can proactively intervene in the network. This allows the publishers to guarantee that their readers in Landshut will find out about the latest round of mud-slinging by local politicians or help to citizens of Straubingen to protect themselves from the latest norovirus epidemic.
